The Ultimate Women’s Clothing Destination | Patterson’s Boutique

Looking for the best women’s clothing store in New Zealand? Look no further than Patterson’s Boutique. As a long-standing local business, we understand the clothing needs of Kiwi women and aim to provide an unbeatable selection of on-trend, high-quality, and affordable fashion.

More Than Just a Clothing Store

Patterson’s Boutique started over 40 years ago as a small boutique store in Auckland’s fashion district. Since then, we’ve grown to become the leading destination for women’s fashion in New Zealand. What began as a passion project between friends has flourished into a beloved brand known for curating the latest trends from both emerging designers and established fashion houses.

But we’re more than just another clothing store. Our team makes it a priority to get to know our customers and understand their individual styles. We want to help every woman look and feel their best, no matter their body type, personal style, or budget. Read on to learn why Patterson’s Boutique is the ultimate women’s fashion destination.

Catering to All Women

The Patterson’s Boutique experience is thoughtfully designed with our diverse customer base in mind. Our buyers carefully curate options ranging from classic staples to cutting-edge runway looks to suit women of all ages, shapes, and personal styles.

Within our stores and web shop, you’ll discover we have something for everyone. Whether you gravitate towards the laidback vibe of our Newport collection or prefer statement styles from Elm, there’s a look that’s uniquely you. We also carry sizes 00-20 in most brands, along with an extended range of plus sizes up to 5X.

No matter your taste or body type, our welcoming staff will help you put together head-to-toe looks and find perfect fit. We want every woman to have access to stylish clothing that makes her feel confident and beautiful.

Womens Clothing and Fashion Online - Pattersons Boutique

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Designer Collections You’ll Love

While we carry some iconic national brands like Ruby and Typo, the majority of our assortment comes from hand-picked international and domestic designers you won’t find anywhere else.

Our buyers travel to fashion weeks around the world to discover the next big names before they hit it mainstream. We currently stock exclusive collections from independent designers like:

We also design exclusive capsule collections just for Patterson’s Boutique, allowing our customers first access to limited edition pieces. Our newest collaboration with Zaket & Plover features effortlessly chic linen separates perfect for summer.

Personal Styling Services

Looking for more individualized guidance? Ask about our complimentary Personal Styling service. Schedule an appointment with one of our seasoned stylists who will get to know your needs and tastes to curate a selection of pieces tailored just for you.

Whether you need help finding flattering silhouettes, advice on how to elevate your existing wardrobe, or assistance getting dressed for a special event, our stylists make shopping easy and fun. You’ll leave with confidence in complete head-to-toe looks that express your personal style.

Affordable Prices Without Sacrificing Quality

The Patterson’s Boutique experience doesn’t come with premium price tags. Our talented buyers have cultivated close relationships with vendors worldwide, allowing us to offer designer fashion at affordable prices. We pass the savings directly on to our customers.

You can expect most items to cost 20-50% less than big name retailers. While discounts vary, we regularly offer sales up to 60% off original prices. Even our newest arrivals are competitively priced so fashion is accessible to all budgets.

Lower prices do not mean lower quality. We hold the clothing we sell to high standards, rejecting any pieces that don’t meet expectations for fit, fabric, construction and longevity. Value and quality coexist beautifully.

Convenient Shopping Experience

Patterson’s Boutique has evolved to meet our customers’ busy lifestyles. While we now have 6 store locations across New Zealand, our recently launched web shop makes 24/7 shopping possible.

Our user-friendly site allows you to browse collections, check availability, and purchase items for pickup or delivery. All your favourite designers and Patterson’s exclusives are now at your fingertips!

Of course, we still pride ourselves on welcoming service. Visit us in-store to experience personalized attention and work with stylists one-on-one. Or take advantage of our virtual consultation and styling services to get expert fashion advice from the comfort of home.

Womens Clothing by Pattersons Boutique Whakatane. Online and In-Store

Give Us a Try – Here’s Why Customers Love Us

Patterson’s Boutique has earned the loyalty of fashion-forward women for over 40 years thanks to our stand-out service and shopping experience. Don’t just take our word for it – here’s what customers are saying:

“Patterson’s is my go-to for fashion. They bring in new designers I can’t find elsewhere and actually cater to real women’s bodies.” – Sarah R.

“I love the personal styling service! My stylist totally got my vibe and pulled together a capsule wardrobe that fits my lifestyle. I get compliments every time I wear something she picked out.” – Gemma P.

“This store is like a treasure trove! I always find unique statement pieces for way less than I’d pay in bigger stores. Their sales are amazing too.” – Taylor G.

“The selection here is unreal. Patterson’s has options for every occasion that actually fit well and suit my shape. I don’t have to resort to fast fashion brands anymore.” – Danielle T.

Experience what sets Patterson’s Boutique apart from other stores for yourself. Browse our latest arrivals online or visit one of our store locations today. Our friendly staff is ready to help every woman discover her personal style!


Patterson’s Boutique is more than a clothing store – we aim to inspire confidence in every woman through fashion. Our diverse selection, accessible prices, welcoming service and extra touches like personal styling make Patterson’s the ultimate destination for Kiwi women to explore their personal style.

Shop with us online or visit a store near you to discover the Patterson’s difference. Our team is passionate about helping you look and feel your best. We can’t wait to see you soon!

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